TRIBE - Strategic Plan

Guiding TRIBE Network’s growth with a strategic plan to empower diverse entrepreneurs and build an inclusive future for Atlantic Canada.

Case Studies / TRIBE Network Strategic Plan

Industry: Tribe.

Date: 2024.

Location: Nova Scotia.

Services: TRIBE Network Strategic Plan.

Case Study:

Marketing Levy Jurisdictional Scan and Engagement for YASTA.

The Yarmouth and Acadian Shores Tourism Association (YASTA) sought to explore the potential of a marketing levy as a way to enhance local tourism funding and drive regional growth. ASBB Economics and Research was engaged to conduct a thorough jurisdictional scan, gathering insights from comparable regions and engaging with local stakeholders to assess the most effective and community-aligned approach for YASTA.

Our Approach

To build a strategy rooted in the realities of Atlantic Canada’s startup landscape, we conducted an extensive engagement process with key players in the ecosystem. Through in-depth interviews with members of the startup community, organizations, and funders, we gathered a comprehensive view of the challenges, opportunities, and needs specific to this region. This allowed us to craft a plan that reflects TRIBE’s mission and supports its goals with input from those invested in its success.

The Strategy

The strategic plan lays out a clear, adaptable path forward for TRIBE, with priorities focused on organizational growth, sustainable funding, community engagement, and program expansion. It emphasizes building stronger support networks for entrepreneurs through mentorship, resources, and strategic partnerships, fostering an ecosystem that supports social and economic equity.

Impact and Vision

This strategic plan equips TRIBE Network with the structure and focus needed to expand its impact and support the entrepreneurial journey for racialized communities in Atlantic Canada. With clear goals and actionable steps, TRIBE is positioned to strengthen its role as a vital resource, helping entrepreneurs navigate challenges and build thriving businesses that contribute to a diverse and inclusive economy.

 

At ASBB Economics and Research, we’re proud to support TRIBE in creating strategies that champion equity, inspire innovation, and build pathways for lasting success across Atlantic Canada.

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